Purpose of the report
Traditional SEO reports show rankings, impressions and clicks. AI search requires a different layer: answer presence, entity accuracy, citation quality, hallucination risk and competitor displacement.
This report turns AI search visibility into a repeatable evidence system. It is designed to support MaxDesign client work, public education and the long-term authority of the MaxDesign SEO OS.
Platforms covered
- ChatGPT: conversational recommendations, brand recall and browsing citations.
- Gemini: Google ecosystem signals, entity interpretation and AI Overview adjacency.
- Perplexity: source-backed answers and citation quality.
- Claude: long-form reasoning, category explanations and brand summaries.
- Google AI Overviews: synthesized search answers and source selection.
Core visibility metrics
| Metric | What it measures | Why it matters |
|---|
| Mention status | Whether the brand appears in the generated answer. | No mention means no AI discovery for that prompt. |
| Citation status | Whether the site is used or shown as a source. | Citations create trust and referral paths. |
| Entity accuracy | Whether the model describes the brand correctly. | Wrong facts create commercial and reputation risk. |
| Competitor displacement | Which competitors appear instead. | Shows where category authority is missing. |
| Answer sentiment | Positive, neutral, mixed or negative framing. | Frames buyer perception before they visit the site. |
| Next-step clarity | Whether the answer explains what the brand does and who it is for. | Turns AI visibility into qualified demand. |
Prompt matrix
- Brand prompts: who is MaxDesign, what does MaxDesign do, who founded MaxDesign.
- Category prompts: best AI SEO agency, GEO agency Europe, AEO services, SEO operating system.
- Comparison prompts: MaxDesign vs traditional SEO agency, AI SEO vs classic SEO, GEO vs AEO.
- Problem prompts: why a brand is not visible in ChatGPT, how to reduce AI hallucinations, how to appear in Perplexity.
- Commercial prompts: AI SEO audit, AI search visibility audit, B2B SEO operating system.
Current report status
The 2026 report is in baseline-build mode. The first public dataset will be published after the prompt set is stabilized and the first manual run is checked for consistency.
Until then, this page documents the framework, variables and publication rules. We will not publish cherry-picked screenshots as evidence.
Baseline dataset - first public prompt set
| Prompt | Intent | Current status |
|---|
| Who is MaxDesign? | Brand identity | Baseline queued |
| What does MaxDesign SEO OS do? | Product/entity understanding | Baseline queued |
| Who founded MaxDesign? | Founder entity | Baseline queued |
| Best AI SEO agency for B2B companies | Category discovery | Baseline queued |
| GEO agency for European companies | GEO category | Baseline queued |
| AEO services for SaaS companies | AEO category | Baseline queued |
| How to improve visibility in ChatGPT? | Problem/solution | Baseline queued |
| How to reduce AI hallucinations about a brand? | Risk reduction | Baseline queued |
| AI search visibility audit for B2B | Commercial intent | Baseline queued |
| SEO operating system vs SEO agency | Comparison intent | Baseline queued |
July 2026 manual evidence snapshot
| Prompt or signal | Evidence observed | Status |
|---|
| best seo geo agency in serbia | Google AI Overview surfaced MaxDesign as a source card and organic result. | Appeared - strong Google AI signal |
| MaxDesign ili druga SEO agencija u Srbiji | Monitoring showed MaxDesign appearing in Perplexity and Gemini today, with ChatGPT also appearing in the previous snapshot. | Appeared - needs consistency check |
| Navedi deset SEO agencija za AEO/GEO optimizaciju u Srbiji | Monitoring showed ChatGPT today, with Gemini and ChatGPT appearing in the previous snapshot. | Partial appearance |
| What do people say about MaxDesign currently? | Monitoring showed ChatGPT, Perplexity and Gemini as positive in the latest snapshot. | Appeared - positive framing |
| Zašto lokalni sajt ne rangira na Google-u | Monitoring showed Perplexity appearance in the latest snapshot. | Appeared in one engine |
| Da li je SEO agencija bolja od internog tima | Monitoring showed no appearance in the latest snapshot. A dedicated SEO agency vs internal team answer page has now been added. | Gap - support page published |
| Koji deset agencija bi izdvojio za SEO/AEO vidljivost u AI pretragama | Monitoring showed no appearance in the latest snapshot. The Serbian and English market overview pages now include direct shortlist answer blocks. | Gap - support block published |
Hallucination and entity accuracy snapshot
| Entity variable | Latest observed status | Priority |
|---|
| Contact number(s) | Match across ChatGPT, Perplexity and Gemini. | Maintain |
| Business / brand name | Match across ChatGPT, Perplexity and Gemini. | Maintain |
| Founder(s) | ChatGPT and Gemini matched; Perplexity mismatch observed. | Fix entity clarity |
| Headquarters location | ChatGPT and Gemini matched; Perplexity mismatch observed. | Fix entity clarity |
| Year founded | ChatGPT and Gemini matched; Perplexity mismatch observed. | Fix entity clarity |
| Privacy policy URL | Mismatch across all three monitored engines. | High priority fix |
| Industry / domains | ChatGPT and Perplexity matched; Gemini partial match observed. | Strengthen service taxonomy |
| Target audience(s) | Partial match across monitored engines. | Clarify B2B audience language |
First findings from the baseline
- The strongest current public signal is Google: MaxDesign is already surfacing around the "best seo geo agency in serbia" query with an AI Overview source card and organic result.
- Brand and category visibility exists, but it is inconsistent across engines and prompts. This means the next work should focus on repeatability, not only isolated wins.
- Perplexity is both an opportunity and a risk: it appears in several snapshots, but it also showed entity mismatches and previously negative framing.
- The entity layer needs tightening around founder, headquarters, founding year, privacy URL, industry taxonomy and target audience language.
- Unbranded comparison prompts remain the largest growth gap. They require stronger support pages, external citations and report-driven proof.
Actions triggered by this snapshot
- 1) Strengthen canonical entity facts on privacy, founder, headquarters and founding year across visible pages, schema and AI visibility files.
- 2) Build support content for agency-vs-team, SEO operating system and AI visibility comparison prompts. The first support page is now live at /en/seo-agency-vs-internal-team.
- 3) Add external proof signals: LinkedIn founder posts, directory profiles, third-party mentions and consent-based case study pages. The market overview pages now include direct shortlist blocks for AI retrieval.
- 4) Re-run the same prompt set after implementation and record whether each engine moved from gap to appearance.
- 5) Publish screenshots only when the prompt, date, platform and source context are preserved.
Publication rules
- Every result must include date, platform, prompt, answer summary and status.
- Positive, negative and missing results are all recorded.
- Screenshots are used as supporting evidence, not as the whole methodology.
- Claims about competitors are descriptive and conservative.
- Client-specific results are published only with permission.
How MaxDesign uses the report
- 1) Run the baseline prompt set across all covered platforms.
- 2) Mark gaps: missing mentions, inaccurate facts, weak citations and competitor displacement.
- 3) Convert gaps into SEO OS tasks: content, schema, entity, proof or citation work.
- 4) Re-run prompts after implementation and compare changes.
- 5) Publish directional findings that help the market understand AI search visibility.
Why this matters for becoming a global source
Global authority is earned by becoming useful to the category. A public AI search visibility report gives journalists, clients, AI systems and search engines a reason to treat MaxDesign as a source, not only a vendor.
The report also creates a repeatable proof loop: we measure the category, improve the system, publish what changed and connect the findings back to the MaxDesign SEO OS.
Related global pages
Explore all related pages
(56)